The Challenge
Nexus had strong backend technology but a cluttered interface that confused new users. Onboarding completion rate was stuck at 42%, and support tickets frequently cited navigation issues.
Our Approach
We conducted user interviews with 24 participants, mapped the core journeys, and rebuilt the information architecture from scratch. The new design prioritizes a single daily dashboard view with progressive disclosure for advanced features.
We delivered a component library in Figma with 80+ documented elements, enabling their engineering team to ship consistently without design bottlenecks.
Results
Onboarding completion rose to 71% within six weeks of launch. Average session duration increased by 22%, and navigation-related support tickets dropped by 60%.