The Challenge
Solstice Travel was launching three new Mediterranean routes and needed a campaign that felt aspirational yet accessible — standing out in a market saturated with generic beach photography.
Our Approach
We developed the "Golden Hour" concept: warm, cinematic imagery shot during early morning and late afternoon light. Every asset — from Instagram carousels to email headers — followed a unified color grade and typography system.
We produced 45 social assets, 3 landing page designs, and an email sequence template that their marketing team could populate independently.
Results
The campaign generated a 38% lift in engagement compared to their previous seasonal push, and booking conversions from social traffic increased by 24% during the six-week launch window.